How to join the best partner program?
Step 1: Most Important Step
11 Benefits & Qualities of using this program we call it Rundown of the “Affiliate State of the Union”
(Join their fb group 2 step in boot camp area,Once you create you free training account using above link PLEASE go watch his livestreams in their fb group! We will be monitoring and answering comments and questions there all weekend)
1. Russell goes into the backstory of how affiliate cookies came to be, and what the industry standard was when he got started.
2. Then he explained how they tried to fix the problems with cross device and cookies by creating a CEMENT cookie, and it backfired with unintended consequences.
3. That’s when they came up with the STICKY cookie, and built it into ClickFunnels.
4. It’s resulted in over $50 million paid out in commissions, and is one the most lucrative programs there is with 40% lifetime recurring commissions (unheard of).
5. There’s been a lot of talk about the affiliate IDs in retargeting ads, and Russell wanted to give the backstory on how that came to be.
6. The decision was made one night, several years ago, when they were trying to figure out how to track sales on retargeting. It was never spoken of again. There was nothing intentional in trying to poach or steal commissions.
7. With a company that moves as fast as ClickFunnels, these sorts of decisions might appear like they have some strategic decision making, but in this case, it was literally a fast “hack” to figure out how to track Return on Ad Spend (ROAS) several years ago, and not addressed again as everything moved so quickly.
8. Russell knows what it’s like to be an affiliate, and to feed your family with commissions. He NEVER wants to slap the hands of the salespeople selling. When hearing about the buzz this past week, he didn’t even realize there were affiliate ID’s in retargeting still, but realized it had remained in play since that one night. He called a meeting of the team, and made the call to change the policy. The team agreed it was the right call!
9. NEW UPDATE… All affiliate ID’s will be stripped out of retargeting ads going forward. (This means you promote, sticky cookies are set and if they buy though OUR paid retargeting ads YOU still get the commission). No one does this besides ClickFunnels.
10. He also explained a bit behind the scenes of why all these changes have been coming with new TOS, no longer being able to bid on trademarked terms, etc, what it’s like to be the CEO of a huge company that’s now a big target because of how fast we’re growing, and how to deal with teams of lawyers cross checking every move. He’s grateful to have the opportunity to lead this company, but he doesn’t talk much about it publicly and so it’s hard to see the full picture unless he pulls the curtain back a bit. (Like he did on this Facebook Live)
11. Lots of new promotions are coming soon!